Earvin “Magic” Johnson To Speak this Thursday at Sold-Out High Desert Opportunity Business Conference.

From Staff Reports 

NBA Legend and Entrepreneur Earvin "Magic" Johnson.

(Victorville)–NBA legend and business entrepreneur Earvin “Magic” Johnson will serve as Keynote Speaker for the officially sold-out 2010 High Desert Opportunity business conference to be held this Thursday, October 21. 

The annual event will be held at the County Fairgrounds in Victorville. The conference aims to draw “out of the area” business owners, commercial real estate brokers, developers and site locators to the High Desert region. 

Earvin Johnson first earned the name “Magic” by Fred Stabley Jr., a local sports writer in Lansing, MI after watching the high school standout record a rare triple-double in a game as a sophomore. Mr. Johnson went on to lead his high school team to the state championship his senior year. He then went on to play for Michigan State, leading that team to the national championship in one of the most thrilling games in NCAA basketball history against Indiana State University and future Hall of Famer Larry Bird. 

High Desert Opportunity (HDO) is the premier High Desert event showcasing local businesses and development opportunities for new and expanding businesses. The goal of the event is to support economic growth and stability by attracting businesses and jobs to the High Desert. The region encompasses the cities of Adelanto, Apple Valley, Barstow, Hesperia and Victorville as well as portions of San Bernardino County. 

In its 29th year, High Desert Opportunity continually attracts close to 1,000 attendees focusing on the benefits of doing business in the High Desert. 

Past keynote speakers at HDO have included Ben Stein, John Naber, Jack Canfield, Steve Forbes, Newt Gingrich, Oliver North, Terry Bradshaw and Elizabeth Dole among others. 

Previous conference sessions have included topics such as local real estate and development trends, economic forecasting and infrastructure and transportation plans. 

The expo features local businesses, commercial real estate associates, the local chambers of commerce, local and regional government representatives from the High Desert. The event is organized by a volunteer group of approximately 40 local business professionals and community leaders dedicated to promoting positive economic growth in the region. 




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