By Staff Reports
(Victor Valley)– – An important High Desert related measure by Assemblyman Steve Knight (R-Antelope Valley) unanimously passed the Assembly Transportation Committee on Monday. Assembly Bill 2375 would allow the Antelope Valley Transit Authority (AVTA) to keep pace in an ever-changing technological world to generate revenue.
Digital advertising has become commonplace on billboards along the highways, and Knight’s proposed law would expand the scope to another common form of advertising. Currently, most transportation systems employ standard paper advertising on the sides of city buses. New advertisements incur the expense of frequent wasteful paper replacements, as well as labor costs. AB 2375 creates a five-year pilot program to allow buses within the AVTA to display illuminated signs for advertising purposes.
“With a multitude of technologies available to the public such as digital music, 3-D films and television, social media, and the internet, it stands to reason that advertisers would look to utilize those as strategic marketing tools,” said Assemblyman Knight.
Through the installation of a digital system, with thin, lightweight LED monitors affixed to buses, advertisers are afforded a new way to reach customers, which can be updated quickly and easily. Advertising would be capable of being transmitted wirelessly, eliminating wasteful paper, labor costs and keeping up with advanced technology.
“Gaining support from the Assembly’s Transportation Committee is a big hurdle in the legislative process and we are pleased the Assemblyman’s bill received such strong support,” said AVTA’s Executive Director Julie Austin. “Today, we are one step closer to providing an excellent marketing tool for small business owners throughout the Antelope Valley.”
AB 2375 will next be heard in Assembly Appropriations to review fiscal considerations.