High Desert Cash Mobs Target Local Stores
By Staff Reports
(Victorville)- — As part of the spontaneous movement sweeping the nation, consumers here in the High Desert have decided to show their support for local, independent businesses by organizing “cash mob” events. A Facebook page (www.facebook.com/HighDesertCashMob) has started to let people know when an event is coming up.
The first event is this Thursday afternoon, May 3rd at 4 pm. Cash mobbers are meeting in the parking lot of The Jacaranda Professional Building at 12021 Jacaranda Ave, Hesperia, CA, where they will proceed to the business they are surprising. Those who want to participate only need to bring a little bit of cash to shop at the business and a smile.
The goal of a cash mob is to provide a quick financial and morale boost to a locally-owned business. Mobbers meet and the organizers reveal the specific business they are going to. Stores are usually chosen that have at least some wares that appeal to men and women and can be bought for under $20. Using social and traditional media, mobbers hope that other local residents will follow in their footsteps and shift some of their spending to these local shops.
Cash mobs started last fall as a spin off of the popular “flash mob” movement. Instead of getting people together to do a dance, blow bubbles or do some other creative expression, cash mobs got people to “spontaneously” infuse some cash into the local economy. Now popping up in cities and towns across the country, ordinary citizens appear excited to be able to take some concrete action to show their support. “We know that this one event isn’t going to turn the High Desert economy around,” said Victorville resident Alyssa Penman. “But maybe we can encourage the small business owners in our community to keep going, and bring some awareness to our neighbors.”
High Desert residents interested in participating in this Thursday’s cash mob are welcome to meet at Victor Valley College in the parking lot at Jacaranda and Bear Valley Road at 4 pm. They can also find more details on Facebook at Facebook.com/HighDesertCashMob.