Apple Valley Off To A Great Start

By Staff Reports
  • Smart spending
  • Home improvements
  • Improved health
  • Celebrating family and friends

The average list of your New Year’s resolutions probably doesn’t look too different from that of the Town of Apple Valley.

Celebrating family and friends

(Apple Valley)–Mayor Curt Emick has dubbed 2013 the year of partnerships. You can start the year off right by spending more time with family, friends and neighbors at one of the Town’s many special events. In November the Town of Apple Valley will celebrate its own “Family Heritage” honoring our 25th year of incorporation with a variety of activities, focused on an appreciation of our citizens and partners.

“Time and time again we hear how amazing and important our special events are to the identity of our community. It’s going to be extremely important this year to bring in partners to help us keep our concerts and our Freedom Festival going,” Mayor Emick explains.

Events play an important role in our economy, bringing in visitors and adding to the quality of life that attracts new employers. So if your family has enjoyed a cool summer night at the Sunset Concert Series or a cup of cocoa at the Christmas Tree Lighting, consider supporting these programs with a contribution to the Town’s non-profit Foundation.

Improved health

“As mayor and as a pharmacist, I think it’s important that we focus not only on our financial health, but our physical health as well” explains Mayor Emick. The Town plans to follow doctor’s orders and focus even more on healthy opportunities and initiatives in 2013. Keep an eye on the recreation activity guide and the Town’s website, for classes, events and initiatives to support your own healthy New Year’s resolutions.

Smart Spending

Saving money in a city means keeping business local. Apple Valley looks forward to creating jobs and keeping tax revenue close to home with the opening of a new Denny’s as well as an Ulta, a 10,000 square foot beauty supply retail store and salon, both in the Jess Ranch Marketplace.

When it comes to looking for a new job, the Town looks to find lots of them by participating in “Opportunity High Desert,” a new regional effort for economic development marketing and branding. A team from Apple Valley, Barstow, Hesperia, Victorville and Adelanto is planning joint participation at the International Convention of Shopping Centers in Las Vegas in May. San Bernardino County has also offered support of these efforts by providing a $75,000 grant from former Supervisor Brad Mitzelfelt.

Home improvements

In 2013 the Town also plans to check a few unfinished home improvement projects off its list as well, starting with the much anticipated Yucca Loma Bridge. The contract for construction management services for the Bridge and Yates Road was awarded in October. The final paperwork that was required by the National Parks Service was also submitted in October so, pending final acceptance by the NPS and the Wildlife Conservation Board, staff will request a “right of entry” permit from the state to start bridge construction in the spring.

A three mile segment of Dale Evans Parkway, from the I-15 Interchange to the intersection of Johnson Road will be resurfaced and center median improvements will take place in the Apple Valley Village area of State Route 18, between Pawnee Road and Central Road.

The Rancho Verde Elementary School, Safe Route to School Project has been approved for funding by a Safe Route to School Grant, and is currently under design. Also this year the Town will start work to widen and improve the intersection of Kasota Road and State Route 18, enabling the installation of dedicated left turn lanes on the Kasota Road approaches. The project includes pedestrian safety and bus stop improvements on the Outer Highway near Kasota Road, as well as drainage related improvements on Muni Road.

Last but not least, the Police Department has purchased two Automated License Plate Readers (ALPR). The APLR’s are cameras mounted on a marked police car that look for and recognize nearby license plates. The cameras send the plates through the system to immediately recognize stolen vehicles, vehicles associated with Amber Alerts, arrest warrants and more. Once a license plate shows an alert in the system, the officer driving is notified so that the suspect vehicle can be stopped.

Let us know

Have something to add? Visit the Towns website at and click on “Let Us Know” to share compliments, suggestions and questions any time. The Town of Apple Valley wishes everyone the best of luck for a healthy, happy, safe, productive and prosperous 2013!

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