Kids Watching Alcohol Ads


By Staff Reports

(Victor Valley)– From the U.S. Department of Health and Human Services, I’m Ira Dreyfuss with HHS HealthBeat.

Researchers say kids are more likely to drink if they see more ads for alcohol. And a study indicates many alcohol ads are on TV programs kids watch.

David Jernigan of the Johns Hopkins Bloomberg School of Public Health checked local ratings in 25 major markets for 40 programs most popular with kids. He focused on the alcohol industry’s voluntary standard of running no ads if more than 30 percent of the audience was likely to be under 21:

“Nearly 1 in 4 of those ads aired to underage audiences that exceeded the alcohol industry’s voluntary maximum for such viewers.”

The study supported by the Centers for Disease Control and Prevention was in the CDC’s Morbidity and Mortality Weekly Report.

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HHS HealthBeat is a production of the U.S. Department of Health and Human Services. I’m Ira Dreyfuss.

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