Lovingood Funds High Desert Economic Development Efforts

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By Staff Reports

(Victor Valley)– First District Supervisor Robert Lovingood is funding key economic development efforts aimed at drawing major retailers and other employers to High Desert cities.

The $75,000 allocation will enable representatives of Apple Valley, Adelanto, Barstow, Hesperia and Victorville to attend International Council of Shopping Centers conferences and to promote ongoing regional economic development. The effort is aimed at expanding beyond past efforts, which have centered on recruiting retailers. The new drive will also focus on industrial/office and target site selectors, the real estate industry and developers.

Lovingood said the effort underscores his goal of all cities and the county working together.

“From a business perspective, it makes sense to cooperate in marketing the area as a single region,” Lovingood said. “When corporate site locators learn that the High Desert is home to 442,000 people, it gets their attention.”

If the High Desert region were a city, it would be the eighth largest city in California.

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