Knight Digital Sign Measure Passes Senate-Awaits Governor

SteveKnightBy Staff Reports

(Victor Valley)– A bill by Senator Steve Knight (R-Antelope Valley) that would bring innovation to the Antelope Valley’s busing system has made it one step closer to becoming law. Senate Bill 1134 would allow the Antelope Valley Transit Authority (AVTA) to affix digital advertising signs to the sides of buses. In the past two years, the legislature has authorized both Santa Monica and UC Irvine to implement similar programs, but neither has done so. SB 1134 states that if no action is taken by either of these entities by March of 2015, AVTA will be allowed to use this technology on their buses, which will allow the state to study the effectiveness of such a program.

“The Antelope Valley is a prime location for a pilot program of this nature.  With the absence of a traffic crisis, as witnessed in other more congested areas of the state, the AV has the ability to provide the legislature and CHP with a comprehensive analysis of the effectiveness of digital advertising on buses,” said Senator Knight.

Currently, many transportation systems employ standard paper advertising on the sides of city buses. Through the installation of a digital system, advertisers are afforded a new way to reach customers, which can be updated quickly and easily. Advertising would be capable of being transmitted wirelessly, eliminating wasteful paper, labor costs and keeping up with advanced technology.

“We are excited to work with Senator Steve Knight on SB 1134,” stated AVTA’s Executive Director, Julie Austin. “We are sponsoring this measure with a focus on supporting the Antelope Valley’s business community, longtime supporters of the AVTA. We hope this bill will provide more efficient and affordable advertising opportunities.”

SB 1134 passed the Senate Floor 29-6 on Monday. It now awaits action by the Governor.

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