By Staff Reports
(DGIwire) – “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” This sage advice comes from Ferris Bueller, of the 1986 smash hit Ferris Bueller’s Day Off. He’s not wrong—life does move pretty quickly, especially with every new technological advance. Between high-speed Internet, cell phones and online shopping—and the combination of all three—we’ve come to expect information instantaneously, and goods nearly as fast. We can also thank barcodes for that. Invented 40 years ago, the barcode has revolutionized the way consumers and retailers view shopping. Although barcodes were originally invented to keep track of inventory and speed things along during checkout, they can now do much more. With a smartphone, we can now scan a barcode to receive information about stores and restaurants, music downloads and countless other things. Identification cards, including driver’s licenses and passports, are also equipped with scan-able strips.
Advances in technology can also be used for bad intentions. So it is with criminals who make authentic-looking counterfeit IDs readily available online. To combat this ill use of positive technology, one innovative company has harnessed barcode scanning. Intellicheck Mobilisa, Inc., based in Port Townsend, WA, is a global leader in identity solutions and wireless security. One of its most successful products is called barZapp™. This smartphone app assists bars, restaurants and liquor stores in determining if the ID presented is legitimate and works with driver licenses from every U.S. state and Canadian province.
BarZapp works by simply aiming a smartphone camera at the barcode on a driver’s license to instantly read, verify, parse and display results. It will tell the user if the license scanned is underage, expired or if there are any alerts on it. It also keeps track of who was scanned and when, which makes it ideal for even the busiest establishments.
Intellicheck Mobilisa’s other technology, ID Risk Check™, is another fraud and risk management tool. It also minimizes the risks of identity theft by reading the information encoded on an ID card, authenticating and displaying the bearer’s birthdate and a sample reference image of the ID just scanned to assist in the authentication process. Unlike barZapp, ID Risk Check™ was developed specifically to meet the needs of fraud and loss prevention in retail settings, where identity thieves apply for store credit cards fraudulently.
“It’s not enough anymore for business owners to have their employees simply eyeball IDs,” says Dr. Nelson Ludlow, President and CEO of Intellicheck Mobilisa. “By incorporating this extra layer of protection, we intend to keep a wide range of businesses and customers safer.”