By Staff Reports
(DGIwire) — Self-promotion is tricky. We’ve all created an online profile at some point, whether for LinkedIn, Facebook, a website bio or a speaking opportunity. Writing or talking about ourselves without sounding too promotional is harder than it seems. If writing about ourselves in the right tone is difficult, imagine having to create a unified identity for a company to present to the media, investors, customers and the world at large.
Fortunately for business owners, public relations professionals are there to do exactly what their title suggests: relay a company’s message in the best ways possible to various segments of the public. However, when a PR team is found that seems up to the job, they will need guidance on how to proceed. A good public relations campaign is a two-way street and requires commitment, perseverance and collaboration from PR team and company alike.
Dian Griesel, Ph.D., the author of ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence, & Grow Your Business, and President of Dian Griesel International, an award-winning media relations and news placement agency based in New York City, knows just how important, time-consuming and beneficial it is to implement a solid PR plan.
“Having faith in oneself and one’s company is the critical first step,” says Dian. “It is impossible to sell anything that no one believes in, so a company’s executives must be willing to stand behind their product or service, no matter what.” Having worked in the industry for more than 25 years, Dian has seen what can make or break a PR plan. She offers this advice and more in her new book:
“Public relations is all about telling a company’s story in an interesting and effective way, and making it accessible to a wide audience,” adds Dian. “It’s all about illuminating a business.”