(Hesperia) – An effective marketing plan can help new and existing businesses increase sales and profitability while efficiently managing their marketing dollar. To help, the Inland Empire Small Business Development Center will offer a workshop on small business marketing techniques on Wednesday, March 11.
The “Marketing Your Small Business” workshop will cover Market Research Basics, Developing an Effective Advertising Plan, Analyzing Direct and Indirect Competition, Determining Market Mix and more. This free workshop is from 9 a.m. – 11 a.m. at the Hesperia Branch Library, Library Community Room, 9650 7th Avenue in Hesperia; sponsored by the City of Hesperia. Pre-registration prior to the workshop is recommended; online registration is available at www.iesmallbusiness.com. For more information, please call (951) 781-2345.
The Inland Empire Small Business Development Center is hosted by the California State University, San Bernardino, University Enterprises Corporation. The Center is partially funded by the U.S. Small Business Administration (SBA) and the California State University, Fullerton, Tri-County Lead SBDC. All of the SBDC programs and services are offered on a non-discriminatory basis. Reasonable arrangements for persons with disabilities will be made.