Competing to Build Brick-and-Mortar Businesses in the Age of Amazon

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By Staff Reports

(DGIwire) – Department stores and other brick-and-mortar retailers registered another lackluster holiday season in 2014. According to the Washington Post, brick-and-mortar stores saw about six million fewer shoppers over Thanksgiving weekend compared with 2013, with overall spending down 11 percent. This is in sharp contrast to Cyber Monday sales, which were up 8.7 percent in 2014 compared with 2013.

To compete with Amazon and other online retailers, traditional retailers that are interested in opening new brick-and-mortar locations need to add value to the experience of browsing in a physical store—such as creating a pleasant experience soothing to the customer’s senses (think of the Apple Store). As a result, when it comes to choosing vendors—e.g. brokers, general contractors, architects and engineers—to make the new physical store a reality, only the best of the best are likely to be chosen.

This, in turn, puts added pressure on vendors. How can they enhance their visibility to a retailer, maximizing the chances of being chosen to work on a new store? 4URSPACE, a new online network that connects expansion-minded retailers with industry vendors, offers a terrific new venue in which to accomplish this. Once on the 4URSPACE platform, a retailer can perform a comprehensive search of both vendors and retail locations by geographical area and by brand. The retailer can then drill down and get complete retail profiles and vendor profiles for each location.

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A 4URSPACE location profile features the current tenant of a specific address, its previous tenants, and vendor names and businesses, as well as nearby retailers and categories. The landlord’s name and contact information, as well as square feet are listed as well. Finally, the profile includes a panoramic view of the block, and photographs of the property that are updated on a regular basis. Meanwhile, a 4URSPACE vendor profile lists the vendor’s contact info, business type, full list of projects by location, and links with other vendors.

It is a very simple matter for any vendor to create its own profile on 4URSPACE that lists all of its past and current projects. Because this information is cross-linked by neighborhood, a retailer interested in that specific area will find that particular vendor listed when it performs its search.

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“Competition has never been greater among vendors to create new brick and mortar locations for established retailers,” says Stefano Sanchini, founder and CEO of4URSPACE. “We believe our online platform puts a powerful new tool into vendors’ hands, giving them much better chances of being seen by retailers interested in expanding into a new location. If a vendor has an impressive track record, they are more likely to be contacted once the retailer reviews their 4URSPACE profile.”

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