By Staff Reports
(Victorville)—Using the backdrop of the electronic board flashing the message—“Don’t Trash Our Desert,” the group promoting the public awareness campaign held an official kick-off rally Thursday June 4, 2015 at Victor Valley College.
Attended by close to 50 people, during the brief ceremony various government organizations showed their support for the effort by presenting a proclamation or resolution. “The fact that we’ve got every city represented at the rally, and representation from our Congressman, State Assemblyman and County Supervisor—just goes to show how committed and supportive our government is to help keep the desert clean,” said Cari Thomas, one of the 18-member planning committee.
“This rally was planned to mobilize and galvanize community support so that collectively we’re all doing our part to help keep the desert clean,” said Michael Stevens of Stevens Consulting Services and founder of the “Don’t Trash Our Desert” campaign.
“In a relatively short amount of time we’ve been successful to encourage organizations to use whatever means they can to spread the message with their constituents, customers and clients,” said Robert Sewell, Victor Valley College Public Information Officer.
Among the successes include:
- Addition of “Don’t Trash Our Desert” (DTOD) to the electronic message boards at VVC and High Desert Association of Realtors
- Presentations by the DTOD speaker’s bureau at four City/Town Council meetings,
- Presentations by the DTOD speaker’s bureau to three service clubs,
- DTOD banner added to the online Daily Press and online High Desert Daily
One of the key successes is the voluntary use of the “Don’t Trash Our Desert” slogan by Victor Valley Transit Authority (VVTA)—who is also a member of the planning committee. VVTA is now using the “Don’t Trash Our Desert” message on the electronic head-signs for its entire fleet (48 buses) traveling throughout the Victor Valley, down into the San Bernardino Valley, and up to Barstow
In addition, VVTA has placed “Don’t Trash Our Desert” posters (car-cards) in the buses to communicate the message to all of their passengers. Finally, VVTA has scripted and will be recording and playing a DTOD themed message on its vehicle
Phase One of the two phase campaign is reaching out to municipal and county governments, trash disposal companies, the transit authority, local media and owners and operators of electronic message boards at 23 locations throughout the High Desert.
Phase Two, which begins next month, will reach schools, churches, Chambers, service clubs and nonprofit organizations.
Organizations are being asked to add the slogan to their website, Facebook page, lobby monitors, newsletters—and any other method they use to communicate with their customers and constituents.
“This is a simple, inexpensive campaign that uses a variety of communication methods to remind and encourage people to help keep the desert clean and free of illegal dumping and debris,” said Stevens. “Anyone using social media can participate, regardless of age, income or education level.”