ARMC Conducts Purple Ribbon Campaign


By Staff Reports

(Victor Valley) – Dozens of signs, flyers, posters and purple ribbons will be posted throughout the Arrowhead Regional Medical Center (ARMC) campus during August in memory of children who have lost their lives because of vehicular heatstroke. The hospital’s campaign is held each year to help raise awareness about the dangers of leaving children unattended in cars.

“Finding a child who has been left in a hot car suffering, or worse, is not anything any family should ever have to go through,” said Jan Serrano, manager of Emergency and Trauma Services at ARMC. “As a trauma nurse, I see the results of this type of tragedy. We hold campaigns like Purple Ribbon Month to remind parents and caregivers not to leave their child in a hot car.”

Approximately 40 children die each year in the U.S. because of vehicular heatstroke, according to Kids and Cars, a nonprofit child safety organization dedicated to preventing injuries and death to children in or around motor vehicles.

A child’s body temperature can rise much faster than an adult’s. Leaving the car windows partially down does not significantly slow the heating process in the vehicle. Reduce the number of deaths from heatstroke by remembering to ACT:

– Avoid heatstroke-related injury and death by never leaving your child alone in a car. Keep your car locked when you are not in it so children do not get in the car on their own.

–  Create reminders by putting something in the back of your car next to your child such as a briefcase, a purse, employee badge, or a cell phone that is needed at your final destination. This is especially important if you’re not following your normal routine.

–  Take action. If you see a child alone in a car, call 911 immediately. Emergency personnel want you to call. They are trained to respond to these situations. One call could save a life.

Sources: Kids and Cars;; Safe Kids Worldwide.

About Arrowhead Regional Medical Center

ARMC is a 456-bed university-affiliated teaching hospital located on a 70-acre campus in Colton, California, and is a designated Level II trauma center. ARMC operates a regional burn center, primary stroke center, a behavioral health center, four primary care centers including three family health centers, and provides more than 40 outpatient specialty care services. For more information, go to: ARMC is helping to achieve the Countywide Vision by addressing the community’s wellness and educational needs. For more information on the Countywide Vision, visit:

Leave a Reply

Your email address will not be published. Required fields are marked *