By Staff Reports
(DGIwire)– Creativity: we all think we understand what it means. But what exactly is creativity? Of course it requires liberating our imaginations, thinking outside the box, and engaging the right side of our brains. But in today’s world, with the rate of change happening faster than ever the need has never been greater for the kinds of game-changing solutions that only the right kind of creativity can provide for us. That need exists in our personal lives, to help us achieve deeper fulfillment, in society, to help us find new solutions to our problems, and in business, to help us remain globally competitive.
What is that right kind of creativity, how might it different from ordinary creativity, and who can we look to for those breakthroughs? Who are the geniuses of today, and how do they compare to the geniuses who helped change our world throughout time?
In his brilliant new book, Visionary Creativity: How New Worlds are Born author John Lobell reveals that there is much more to creativity than what we might see on the surface. Lobell shows us that a special kind of creativity, which he calls “Visionary Creativity,” not only brings us what is useful and beautiful but actually brings us into the future. As an example, Lobell shows how Vincent van Gogh not only created beautiful paintings, but also ushered us into the electrified 20th century, and how Mark Zuckerberg’s Facebook not only linked us to our friends, but is ushering us into a new kind of networked 21st century. Lobell, a professor of architecture at the prestigious Pratt Institute in Brooklyn, New York, also shows us how today’s “visionary creatives” in the fields of art, architecture, technology, science, business and entertainment are all part of a “contemporary creative paradigm.”
In this book you will enter the worlds of modern art, movies, television dramas, new technologies, and cutting edge science and you will experience familiar figures in surprising new ways: This includes truly understand the broader ramifications of musicians, including Mozart, Stravinsky, and the Beatles; artists, including Van Gogh, Picasso, and Warhol; writers, including Twain, Joyce, and Rowling; scientists, including Darwin, Einstein, and Hawking; and business leaders, including Jobs, Gates, and Zuckerberg.
Picking up where Malcolm Gladwell left off, Lobell dissects the contributions of these major figures—including some you would never expect, such as Marilyn Monroe and Elvis Presley—and shows how each of these geniuses in their respective fields achieved Visionary Creativity. Beyond that, he also shows us how you, the reader, can increase your own visionary creativity! That step-by-step process begins with mastering your discipline, then requires that you reject what you have mastered to bring about the new.
Reading this amazing book you will be challenged to question current beliefs, test your ideas, look closely at what is obvious to everyone else but seems somehow not right to you, and then ask yourself the big “What if?”
In this must-read book you will see how today’s Visionary Creatives are able to produce works that help all of us see what they see as we move deeper into the 21st century. You will also gain priceless insights into the real lives of the “Visionary Creatives” who shaped our past as well as the new geniuses who are working on doing that so remarkably well in the present.
There’s an old saying that if you are not part of the solution, you are part of the problem. This book puts a new spin on being part of the solution—to make this troubled world a far better place!