Storytelling to Drive Customers and Sales


By Staff Reports

(Hesperia)– The Inland Empire Small Business Development Center is offering a seminar on advertising and marketing strategies ideal for small business on Wednesday, Oct. 14.

The Storytelling to Drive Customers and Sales workshop will present a variety of innovative marketing techniques designed to attract and retain customers. Learn how you can match ad presentations to the preferred activities of your customers to drive sales and the way to tell your company’s story as often as possible without wearing out its message.

This seminar will be held from 9 a.m. – 12 Noon at the Hesperia Branch Library Community Room, 9650 7th Avenue in Hesperia. This free training event is made possible through the support of the City of Hesperia.  Pre-registration is recommended as seating is limited. For more information, please call (951) 781-2345 and register online at

The Inland Empire Small Business Development Center is hosted by the California State University, San Bernardino, University Enterprises Corporation.  The Center is partially funded by the U.S. Small Business Administration (SBA) and the California State University, Fullerton, Tri-County Lead SBDC.  All of the SBDC programs and services are offered on a non-discriminatory basis.  Reasonable arrangements for persons with disabilities will be made.

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