High Desert Opportunity Scores with Discover the Difference



By Staff Reports

(Victorville) – High Desert Opportunity (HDO) is the premier High Desert conference annually showcasing local business and development opportunities for new and expanding businesses.  This year HDO presented Discover the Difference on October 20 at the beautiful Victoria Gardens Cultural Center in Rancho Cucamonga.  The program focused on discovering the difference between the High Desert’s opportunities in comparison to the costlier areas of Los Angeles, San Diego and Orange Counties.

Historically only ten to fifteen percent of conference attendees have been from outside the area, so, in an endeavor to cast a wider net, HDO streamlined the event to a 4-hour program held in a venue closer to their audience outside the High Desert.  As a result, the restructured conference drew people from several diverse locations including San Diego, Glendale, Yorba Linda, Wrightwood, Irwindale, Newport Beach, Westlake Village and Dana Point.

“We were very pleased with our efforts to present a new format to our targeted audience,” said Eric Camarena, HDO president. “Our goal was met not only in tickets sales, but in bringing out-of-the-area developers and real estate professionals to ‘Discover the Difference’.”

Eric Schmidt, president of High Desert business Exquadrum, kicked off the event with a presentation of what made the High Desert different in terms of its development and growth; and especially its assets and resources.

Three panels highlighted what the communities of Adelanto, Apple Valley, Barstow, Hesperia and Victorville have to offer in housing, real estate, workforce, retail, logistics and more.  The Entrepreneurs and Franchisees panelists discussed how and why new businesses and franchises are thriving in the region’s business-friendly environment, and why they chose the High Desert.  Participants on the Pro-Business Resources Panel discussed how permitting and government agencies roll out the red carpet to new and expanding enterprises in the High Desert.  During the Development Market Snapshot, attendees learned about current market conditions in an overview of development in the High Desert from industrial, retail and housing leaders.

Sponsors exhibiting at Discover the Difference provided a connection for attendees to not only hear about opportunity, but to meet the people who make it happen.  Cari Thomas, HDO vice president, said, “HDO was again fortunate to have the regional five-community partnership, Opportunity High Desert, as our Legacy Sponsor. We appreciate our Gold and Silver sponsors characterized by the private and public sector representatives who have already Discovered the Difference.”

The event’s featured speaker former NFL player Vince Ferragamo, best remembered as the only quarterback to take the Los Angeles Rams to the Super Bowl, offered his perspective as a High Desert property owner, as well as anecdotes about his football career.

HDO continues its mission to promote economic growth by presenting a conference that showcases business opportunities in the High Desert.  The next conference will be in the fall 2017.  Planning sessions start soon, so keep an eye on social media for details.  Anyone interested in joining the volunteer committee, please email info@HighDesertOpportunity.com.

For the latest news about High Desert Opportunity 2017, visit HighDesertOpportunity.com; like us on Facebook; call 760-245-7600; or email info@HighDesertOpportunity.com.

In its 35th year, High Desert Opportunity (HDO) is the premier High Desert event annually showcasing local businesses and development opportunities for new and expanding businesses. The goal of the event is to support economic growth and stability by attracting businesses and jobs to the High Desert.  The region encompasses the cities of Adelanto, Apple Valley, Barstow, Hesperia and Victorville, as well as portions of San Bernardino County. 

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