By Staff Reports
(DGIwire) – Anyone who attended college prior to the era of smart devices might be thrilled at what’s new on campus. Take beacon technology, for example. Beacons are adept at communicating information to nearby smartphone users based on their location and proximity to other beacons. This flexible mode of communication helps to make buildings spread out across a large campus feel a bit closer together.
Here are three specific ways beacons can help improve the college experience, courtesy of the blog of Digital Social Retail, a company that has developed a beacon management platform that is revolutionizing the relationship between customers and brands:
“A campus wired by beacons is a truly interconnected campus,” says Barry Stone, Director of Marketing at Digital Social Retail. “The amount of information the college can convey to its students makes the entire college community more responsive and fosters greater college identity.”
The Social Retail® digital convergence platform developed by Digital Social Retail works seamlessly with mobile screen messaging triggered by BLE beacons communicating with iOS and Android devices running Bluetooth. The platform has proven itself in a wide variety of applications to date. This technology allows campuses to utilize everything from automated roll call to up-to-the-minute agendas to student safety alerts. Social Retail® connectors placed around ESSEC University in France is giving students live updates of last-minute class changes as well as tools to navigate the campus, as well as news about student activities and more.
“Future generations of college students will come to expect beacons as a normal part of their campus experience, hopefully making it more fun overall,” Stone adds.