Five Million Dollar Walmart Foundation Grant Funds Goodwill Initiative For Veterans And Military Families

By Staff Reports

(Victor Valley)– Through a $5 million grant from the Walmart Foundation, Goodwill is extending its Operation: GoodJobs initiative for an additional three years. Operation: GoodJobs, now in its fifth year, will continue to provide the tools and resources necessary to link veterans and military families with meaningful work so that they can gain the financial stability they deserve. The initiative also aims to work with key employers and job creators to connect them with this large pool of highly skilled and mission-ready potential employees.

“While we are excited that military veterans’ and families’ unemployment rates are declining, underemployment persists,” said Wendi Copeland, senior vice president of strategy and advancement of Goodwill Industries International. “Goodwill is proud to continue our work through Operation: GoodJobs as we leverage the knowledge and partnerships we’ve gained during the initiative’s previous four years to connect even more of our country’s heroes with the opportunities they have earned.”

Launched in 2012 with a $1 million grant from the Walmart Foundation, Operation: GoodJobs helped 800 veterans and family members in two states. Based on the success of that pilot, the Walmart Foundation renewed its commitment the following year with $5 million in funding that expanded the initiative to four states with high concentrations of veterans: California, New York, North Carolina and Texas. Combined, these initiatives helped elevate and deepen military programs across the Goodwill network, changing the lives of 7,820 people in 12 communities.

The next iteration of Operation: GoodJobs expands to include South Carolina and will put a special emphasis on resources and job training programs for female veterans — a fast-growing subset of the veteran community. In addition to providing opportunities to advance careers through job placement, career navigation and skills attainment, Operation: GoodJobs also aims to address the complicated path that veterans must navigate to access resources and support their transition from military service to the civilian workforce.

If you know of a veteran who would benefit from these services or would like additional information about the initiative, please call 800-GOODWILL or email

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