Kids Invited to Step Inside “Walmart Toy Lab” This Holiday Season, a Digital Playground to Test and Play with Top Toys

By Staff Reports

(Victor Valley)– Walmart introduces The Walmart Toy Lab at, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the retailer’s Top Rated by Kids top toy list right from their computer or tablet.

Like stepping into an interactive unboxing video, The Walmart Toy Lab lets kids take on the role of an official Walmart Toy Tester. Kids can virtually play with 20 of Walmart’s top holiday toys in a whimsical, colorful space and share their favorites on a digital wish list. The experience is produced through an exclusive partnership with Walmart and Eko, the leader in interactive video entertainment.

Using the “Funtroller,” kids select toys to test and can choose to take a closer look, play with their main features and watch other children play with them too. For an unexpected surprise, kids can hit the “Don’t Push” button and see what unfolds with their host, Burt. After testing, they can add the toy to their digital wish list, the Toy Box, and share with Santa or their parents for gifting inspiration.

The Walmart Toy Lab features the following toys:

The Walmart Toy Lab is just one of the ways that Walmart is bringing fun and wonder to the holiday season. Earlier this year, Walmart unveiled America’s Best Toy Shop – its destination for toys in stores and on This season, the America’s Best Toy Shop features 30 percent new toys in stores and 40 percent more toys online, with hundreds of new toys for customers to choose from, including Pomsies, Fancy Nancy, Hairdorables and Grumblies.

This is one of the first collaborations since the recently announced joint venture between Walmart and Eko, demonstrating how Eko’s technology creates unique shopping experiences for customers. The Walmart Toy Lab is one of many new enhancements made to this year to offer shopping solutions via curated editorial content that helps customers discover and shop for items online.

For more information on Eko, visit

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