County Fair Announces New CEO

By Staff Reports

(Victorville)– The Board of Directors of the 28th District Agricultural Association (28th DAA), commonly referred to as the San Bernardino County Fair, has selected Helendale resident and nine-year employee Jennifer Monter as its new Chief Executive Officer (CEO).  Monter’s appointment takes effect August 1, she succeeds former CEO Geoff Hinds who left in June to become the chief executive of the Deschutes County Fairgrounds and Expo Center in Oregon.

Monter, who started with the Fair in 2010 as Exhibits Supervisor, was later promoted in 2016 to Exhibits Representative I, where she has overseen daily operations of the Fairgrounds and Event Center.

“For the last nine-years I have had the pleasure of waking up every morning happy to go to work. I am honored that the 28th DAA Board of Directors has chosen me to be the next CEO and I am looking forward to this exciting chapter of my life and making memories with the 28th DAA Board of Directors, SBC Fair Team and the entire High Desert community which has been my only home, said Monter.”

“With Jennifer’s hands-on experience, working side-by-side with former CEO Hinds, she definitely stood out from the crowd,” said Lisa Hogue, Board Past-President.  Hogue said that Monter has the experience the board sought including coordination, budgeting, marketing, public and government relations, business development, personnel administration and the daily facilities management of over 200 unique events hosted annually.

Born and raised in the High Desert, Monter has worked alongside Geoff Hinds for six of the past nine Fairs and says that she has “learned the needs, wants and don’ts that have resulted in residents supporting our Fair.” Monter graduated from Apple Valley High School in 1999, and she has an Associates Degree in Business Management.

Under the direction of the Board of Directors the CEO is responsible for planning, organizing and producing the annual San Bernardino County Fair.  In addition, the CEO is responsible for ensuring appropriate and maximum utilization of the fairgrounds on a year-round basis to provide a

variety of social, cultural, recreational, entertainment and educational events while at the same time making sure that fairgrounds is financially viable.

For more information, contact Joe Zuccaro, 28th DAA Board President at: (760) 245-8187, or by email at:, or Jennifer Monter at (760) 951-2200 or by email at:

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