CoyotePR Earns First Polaris Award by PRSA Inland Empire Chapter

By Staff Reports

(Victor Valley)– CoyotePR, a public relations firm at Cal State San Bernardino comprised of students who manage on-campus entities, was selected for a Public Relations Society of America Inland Empire (PRSA-IE) Polaris Award at the November 2019 Inland Empire Chapter’s annual Polaris Awards event. This is the first PRSA-IE award for CoyotePR.

The award submissions were written and prepared by students in Comm243d PR Practica. Students competed in a non-student category, winning a Capella Award for “tactics” against other professional agencies for their event, “A Conversation With: Pulitzer Prize Winner Nick Ut and LA Times Photojournalist Raul Roa,” which was for their client, the Coyote Chronicle.

The annual PRSA-IE Polaris Awards event celebrates the best across the San Bernardino and Riverside regions for public relations agencies and in-house services.

According to the PRSA-IE website, “The Polaris Awards recognize exemplary public relations efforts that successfully incorporate sound research, planning, implementation, and evaluation. These awards represent the highest standards of performance in the public relations and communications profession within the Inland Empire.”

Visit the CoyotePR website to learn more about the program.

For more information about the Public Relations Society of America, visit the PRSA website.

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