By Staff Reports
(Victor Valley)– “Visual Frequency,” a new exhibit coming to Cal State San Bernardino’s Robert and Frances Fullerton Museum of Art (RAFFMA), features art from CSUSB students who worked closely with renowned painter and Coachella Valley native Armando Lerma.
The students’ art will be shown alongside Lerma’s at RAFFMA’s Dutton Family Gallery starting Monday, Feb. 3, with an opening reception on Saturday, Feb. 1, 6-8 p.m. (preview at 5:30 p.m.) The closing reception will be Wednesday, Feb. 19, from 4-6 p.m., with an artist talk at 3 p.m.
“Visual Frequency,” which features more than 40 artists, is a multi-media group exhibition that examines the multiple uses and expressions inherent in sign-based forms of visual communication. This exhibition reflects the many possibilities in which signage can be the voice of a community by transmitting information, humor, political positions and social awareness on key issues facing society. The artworks in “Visual Frequency” project the aesthetic language made familiar in the commercial signs of the retail world of advertising and the language established in the Pop Art movement of the 20th century, while simultaneously being personalized forms of artistic expression.
Lerma was the first artist-in-residence to be chosen for a program created under a new partnership between CSUSB’s Department of Art and Design and the Riverside Art Museum (RAM). As part of the new program, Lerma, who creates art that reflects his Mexican-American heritage, worked with CSUSB art students in fall 2019, where they produced artworks inspired by his exhibition at RAM. The initial artist-in-residence program was made possible by a grant from the New California Art Fund and the James Irvine Foundation, along with support from CSUSB’s College of Arts and Letters.
CSUSB’s Department of Art and Design partnered with RAM for a series of collaborative activities, all under the umbrella of The Cheech Marin Center for Chicano Art, Culture and Industry.
Opening in 2021, The Cheech Marin Center, nicknamed “The Cheech,” which RAM will oversee, will permanently house the world-renowned Chicano art collection from Richard Anthony “Cheech” Marin – actor, director, comedian and author, known for his role in the comedic duo Cheech and Chong. Lerma’s solo exhibition at RAM, which concluded this January, was part of a series of exhibits leading up to the opening of The Cheech.