Measure P Information Now Available on City Website

By Staff Reports

(Victorville)– Learn more about Measure P, view FAQs, impartial analysis, and more.

Measure P is on the Victorville ballot this November.

It proposes a one-cent sales tax to expand essential public services and increase safety for our growing population.

Revenue generated by this general tax measure will enable the City to:

  • Add 30 police personnel to increase neighborhood and community patrols, crime suppression, investigation and traffic enforcementPolice Cruiser
  • Speed response times
  • Open Fire Station 315 and add fire personnel to improve our medical and fire response
  • Invest in resources needed to reduce homelessness
  • Expand code enforcement services to reduce blight, illegal dumping and other nuisances
  • Expand library and literacy programs


Paramedics Leaving Station 311

Approving Measure P will generate an estimated $15 million annually that will be used to implement our Victorville Public Safety Plan approved in May 2020 to increase safety, and expand essential services needed to improve quality of life for our community.

Illegal Dump Site

Measure P will require non-resident visitors to share costs, enhance and increase public safety and improve quality of life in Victorville.


Graffiti Removal Taxpayer investment in Measure P will be protected by a Citizen’s Oversight Committee that will ensure that revenue generated by this measure is used for its legal purpose, and Sacramento won’t be able to seize our local dollars for state projects.

While Victorville’s population has jumped 96% over the past 20 years, the City’s police staffing has risen only 1.6%.  Since 2008, police total call volume is up 11% or by 14,000.  Police response to non-emergency 911 calls can take one and a half hours.  Since 2011, fire and medical calls for service have increased by 49%.

Picture of Trend Data

Measure P will put more police into our neighborhoods, with an emphasis on community-based policing. Measure P will ensure an “Eight Beat Patrol System,” breaking Victorville into small “beats,” with smaller areas to patrol. Police will get to know the neighborhoods, establish better relationships with residents and improve community policing with the end result of greater crime prevention.   Citizen on Patrol Vehicles at National Night Out Event

Measure P will reduce gang-activity and related crimes and strengthen neighborhood police patrols, crime prevention and investigations.

Measure P will allow the City to address our homeless problem and the trespassing and illegal encampments that they bring.

Measure P will allow us to keep our parks and recreation facilities safe, well-maintained and graffiti free.

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