By Staff Reports
(Victor Valley)– Several radio stations that serve the Inland Empire have begun running 15 and 30 second Public Service Announcements (PSAs) funded by the County encouraging people to get vaccinated. The stations are across different musical genres, including Spanish-language stations, and are being read and personalized by DJs.
The stations not only cover the Inland Empire valley but the High Desert as well and are scheduled to run through the end of May, but will likely continue into June. English language stations participating in the campaign include KGGI-FM, KCAL-FM, KOLA-FM, KFRG-FM, KPWK-AM, KATJ-FM, KCDC-FM and KZXY-FM. Spanish language stations include KXVV-FM, KCAL-AM, KXSB-FM and KRQB-FM.
The decision to allow stations to personalize their PSAs was made to ensure that listeners would hear the familiar voices of their favorite DJs delivering the vaccine message.
“We’ve reached a stage where the vaccine hesitant need to know it’s time to take the time to protect themselves and others,” said County Public Information Officer David Wert. “Our radio partners share in our mission to get as many of our residents vaccinated so we can safely resume life as normal, and they approached reading these spots enthusiastically!”