“Operation Sneakers and Vaccine Speakers” Canvassing Campaign Hitting 42 Targeted Neighborhoods

By Staff Reports

(Victor Valley)– The County has launched a hyperlocal outreach campaign largely focusing on residents in traditionally underserved communities. The campaign, dubbed “Operation Sneakers and Vaccine Speakers,” features several street teams that are canvassing areas where residents have been at most risk of COVID-19 infection.

Operation Sneakers is designed to bring bilingual information and facts about the COVID-19 vaccines to residents, and early results are already showing that many people appreciate the opportunity to talk about the safety and efficacy of the vaccines before making the decision to get protected. On just their first day, the teams reported more than 1,598 positive interactions and conversations with the community.

“We want to make sure people understand that getting vaccinated is both easy and convenient,” said Board of Supervisors Chairman Curt Hagman. “Residents will learn that vaccination sites are now located literally just down the street, in their neighborhood. We’ll even provide transportation to those who need it. Plus, the shots are absolutely free and there is no requirement for insurance coverage.”

Some of the locations being canvassed include neighborhoods, shopping centers, schools, parks, libraries and even supermarkets. The campaign will run through mid-June.

All County vaccination sites are staffed by public health professionals and others well-versed in the issues surrounding COVID-19 and the vaccines. Spanish-speaking representatives are on hand to support communications with non-English speaking residents.

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